Overview | The Swift Trading
The Swift Trading is now a leading provider of snacks, mineral water, and coffee to supermarkets and convenience stores in the UAE, approached Invictus Star Technology, a renowned App Development and Digital Marketing agency, to enhance their social media presence and reach out to a wider audience. Invictus Star Technology aimed to transform Swift Trading's business ideas into a complete brand identity, offering a comprehensive range of marketing services under one roof.
The Execution
Working on the Swift Trading project presented some unique challenges. One of the initial obstacles was the language barrier, as communicating the client's expectations effectively was a bit challenging. English language posts had to be crafted carefully to ensure they had a positive impact on Arab audiences without appearing too Westernized.
However, Invictus Star Technology managed everything and used engaging content, vibrant color themes, and a variety of post types, including videos, graphics, GIFs, stories, and blog posts. We also leveraged paid advertising on TikTok, Instagram, and Facebook, and utilized YouTube for longer videos to connect with a wider audience.
The Plans
- Invictus Star Technology implemented an Organic Creative Marketing strategy. The content strategy focused on creating awareness of all Swift Trading products while building a connection with the target audience.
- To make the brand visually appealing, vibrant and eye-catching color themes were used. The marketing team employed various post types, including videos, graphics, GIFs, stories, and blog posts, to create an impressive brand image.
- Paid advertising mediums, such as TikTok, Instagram, and Facebook, were utilized to run campaigns and promote the fun and engaging Swift Trading brand. Additionally, YouTube was leveraged to upload full-length videos, while reels on other social media.
Some Creative Highlights
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