Overview | Oku Sensie's Japanese
Oku Sensie's Japanese is an online Language Academy that provides high-quality Japanese language education to individuals worldwide. They offer customizable courses to meet the diverse needs and goals of their students. However, Oku Sensie's Japanese faced challenges due to a lack of online presence, which directly impacted their business. To address these challenges and enhance their visibility in search engine results pages (SERPs), Oku Sensie's Japanese partnered with Invictus Star Technology, a leading web design and digital marketing agency.
Challenges
We faced all the challenges related to SEO and helped our client's website rank on SERPs
Highly Competitive Niche
Oku Sensie's Japanese operates in a highly competitive niche, with several established online language service providers. The website was struggling to rank high for relevant keywords, limiting its online visibility.
Improved Page Rankings
Invictus Star Technology conducted extensive keyword research to identify relevant terms and phrases that aligned with its target audience's search intent. By understanding the language and preferences of their potential customers, Invictus Star Technology optimized their website content to match popular search queries related to education and courses.
Choosing A Topic Area
Given the Japanese language and culture, it was crucial to attract a wide audience. This required a deep understanding of Japanese language and culture, enabling Oku Sensie's Japanese to connect with their target audience effectively.
our strategy
Invictus Star Technology devised a robust SEO strategy to improve Oku Sensie's Japanese rankings in the SERPs and enhance their online presence. Here's a breakdown of the steps we took:
Keyword Research
We conducted industry-specific keyword research, considering keyword relevancy, search patterns, market analysis, and consumer behavior. This comprehensive approach helped us identify the most suitable keywords to target for Oku Sensie's Japanese.
Competitive Analysis
Understanding the strategies employed by competitors is crucial for determining the best course of action. We thoroughly analyzed the backlink profiles and domains of competing websites, allowing us to develop intelligent SEO tactics that outperformed the competition.
On-Site SEO
We optimized Oku Sensie's Japanese website through on-site SEO techniques. This involved selecting the right keywords, analyzing competition, and formulating an effective on-page SEO plan. We performed various checks and optimizations, including technical audits, content audits, URL optimization, meta tags, and page speed optimization, among others.
Search Appearance
Final Results
The implementation of our SEO strategy yielded positive outcomes for Oku Sensie's Japanese. We increased search appearances, organic keywords, and website traffic and achieved all their business goals.
Increase in Average CTR
Increase in Organic Traffic
Increase in Organic Conversions
Increase in Impressions
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