Overview | Bob's Climate Control
Bob's Climate Control is a reputable HVAC service provider with a strong commitment to transparency and customer satisfaction. Since its establishment in 1999, the company has built a reliable reputation for offering high-quality HVAC services, including air conditioning repair, fuel oil delivery, heater installation, and HVAC maintenance. However, despite their expertise, Bob's Climate Control faced challenges in establishing a strong online presence and improving their search engine rankings.
Challenges
Bob's Climate Control website faced challenges to rank on SERPs. To tackle these challenges and boost online visibility, Invictus Star Technology used the best SEO practices. Their goal was to help Bob's Climate Control effectively reach and engage with online customers.
Improve Online Visibility
Bob's Climate Control struggled to establish an online presence. Their website ranked low for several relevant keywords, making it difficult for potential customers to find them in search engine results.
Lowering Bounce Rate
Bob's Climate Control needed to decrease their website's bounce rate to boost user engagement and site visits. This needed well-researched, high-quality content and smart use of SEO content marketing tools.
Maximizing Local SEO
To have strong roots in local market, Bob's Climate Control aimed to improve their visibility in SERPs and Google Maps. They needed to compete with other top HVAC service providers to attract local customers.
our strategy
To influence Googles’ SERP, Budget University need to have a very strong strategy with a range of diverse techniques and high-end SEO practices
Keyword Research
Invictus Star Technology conducted industry-specific keyword research, considering keyword relevancy, search patterns, market analysis, and consumer behavior. This ensured that the selected keywords aligned with Bob's Climate Control's business goals and improved their chances of ranking higher in search results.
Competitor Analysis
To gain a competitive edge, Invictus Star Technology analyzed the SEO strategies of Bob's Climate Control's competitors. By examining their backlink profiles and domain analysis, Invictus Star Technology identified opportunities for improvement and devised strategies to outperform the competition.
On-Site SEO
Invictus Star Technology used various on-site optimizations, such as URL structuring, meta tag optimization, sitemap creation, and setting up Google Search Console and Tag Manager. We also optimized their Google My Business (GMB). This involved providing accurate and relevant business information on various online platforms.
Search Appearance
Final Results
Invictus Star Technology's customized SEO strategy helped Bob's Climate Control excel in the HVAC industry with improved visibility, rankings, and organic traffic.
Increase in Average CTR
Increase in Organic Traffic
Increase in Organic Conversions
Increase in Impressions
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